
Jack Bird is a Milan-based optical shop with a name that evokes uniqueness and creativity. The logo design transforms the initials "J" and "B" into a bird, seamlessly linking the "bird" in the name to the brand's identity.
The "J" serves as both the wing of the bird and the temple arm of a pair of glasses, while the circular element representing the "eye" cleverly symbolizes a lens. This thoughtful integration highlights the shop’s expertise in eyewear while maintaining a playful and memorable design.
The result is a modern, versatile logo that captures the essence of Jack Bird:
vision, creativity, and refined craftsmanship.
vision, creativity, and refined craftsmanship.








